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A Word About Media



Children have more access to media today than ever before.  Television, video games and the internet offer a continuous flow of information that can be accessed on demand.  These media have become so much a part of daily life, their influence may easily be overlooked.  It is important for parents to consider the amount and content of media consumed by their children.

Amount of Media

The American Academy of Pediatrics recommends no more than one to two hours per day of quality screen time for children and no screen time for children under two years of age.  The time a child spends sitting in front of a screen is time taken away from other activities.  Children need to spend time moving, playing, reading, learning and interacting with adults and children for healthy physical, intellectual and social development.  Research shows that children with excessive television viewing habits are more likely to be obese and poor academic performers. 

Content of Media
 
Children (and even some adults) may struggle to distinguish what is for real and what is for entertainment in media.  This is especially difficult for children who spend more time in front of a screen and less time interacting with people.  Media sends powerful messages that have a profound effect on children.  Studies reveal links between media violence and aggressive behavior in children as well as sexual content in media and sexual behavior.  Research also suggests that media use leads to poor body image, drug and alcohol use, and the reinforcement of gender and racial stereotypes.

What can parents do?

Media has a great deal of influence on children, but so do parents!

  • Establish guidelines for when, where and how much media is used.  Media should not be used during mealtimes or while homework is being completed.  Provide a common area for children to use media under supervision to keep it out of their bedroom.  Set a time limit for daily media use and consider implementing media-free days during the week. 
     
  • Use rating and content guides to choose suitable media for children.  Take advantage of parental controls for added security.   
     
  • Use media with children and talk about the messages they send.  Encourage children to think critically about what they see and hear.  Ask questions and share your values.           
     
  • Set a good example by following the guidelines you've set for media use in your home.  Model the behavior your expect from your child.   

Additional Help

We recommend the following on-line resources for more information regarding the effects of media on children and what parents can do about it:
 

  • Common Sense Media
    Common Sense Media is an independent non-profit organization dedicated to helping families make the best media choices for their kids.
  • MediaWise
    MediaWise is an initiative of The National Institute on Media and the Family, a non-profit organization with a mission to "maximize the benefits and minimize the harm of media on children and families through research, education and advocacy."  This site offers research-based information about the effects of media on children, media reviews and a color-coded rating system.  
  • Parents Television Council:  Parent's Guide
    The Parents Television Council is a national advocacy organization promoting positive, family-oriented programming.  The PTC site provides a family guide to prime time television that includes a color-coded rating system.  Parents may use a search option or a weekly schedule to find overviews of prime time programs as well as a rating for sex, language, violence and the overall show.  The site offers education, tips, guides and web links to promote family entertainment.    
  • TV Turnoff Network
    The TV Turnoff Network is a "non-profit organization that encourages children and adults to watch much less television in order to promote healthier lives and communities."  The site offers TV facts, figures, research and more.
 



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